Transitions Optical is the manufacturer of the #1 eyecare professional-recommended photochromic lenses in the world. Transitions lenses contain patented photochromic dyes which activate – or darken – the lens when exposed to ultraviolet (UV) rays from sunlight. When the UV light diminishes, the lenses fade back to clear. The company is also a recognised leading force in promoting the importance of healthy sight and wellness to people worldwide.

Transitions have selected the iDISPLAY Dispenser as an in-store display to help consumers understand the benefits and features of their lenses.

 

Custom movies have been produced that consumers can select to view, which include product demos and information about UV, glare and eye care.  A poster invites consumers to ask for an in-store demo and a leaflet dispenser provides consumers with literature.
 
This compact, integrated solution will surely enjoy a long shelf life thanks to the easy update of content and the changeable poster and leaflets display which can be used for future campaigns.